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Up In My Business
Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.
Podcasting since 2023 • 147 episodes
Up In My Business
Latest Episodes
Episode 147: You Need to Test Your Automations Before You Launch & Start Selling
Episode SummaryIn this episode I talk about why testing my automations before I launch anything is non negotiable. I walk through exactly how I test my own checkout flows, why the follow up email matters, why the software I choose...
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Season 1
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Episode 147
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21:07
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Episode 146: Now Is the Time to Think About Your Schedule and Offers for Next Year
Episode SummaryIn this episode, I’m talking about reflecting on what to carry into next year—in your business, your schedule, and your offers. As we approach the end of the year, it’s the perfect time to assess what’s wor...
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Season 1
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Episode 146
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21:16
Episode 145: What I Offer For My Payment Plans That Isn’t Traditional or “The Norm”
Episode SummaryIn this episode, I walk through exactly how I handle payment plans across my offers, why I do it this way, and how it has worked really well for both my clients and my business. I share where I don’t add fees, when ...
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Season 1
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Episode 145
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21:21
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Episode 144: How I Block Time In My Schedule and Protect My Time
Episode SummaryI’m fiercely protective of my time, both work and personal, and in this episode I walk through the exact systems that let me run a solo business without burning out. I share how I use calendar blocks, structure with...
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Season 1
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Episode 144
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24:25
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Episode 143: Time Management and Creativity Hacks
Episode SummaryI share a simple way I get more done without burning out: I use Parkinson’s Law on purpose—setting short, clear time boxes so the work fits the window—and I protect my focus while I’m in that window. I also...
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Season 1
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Episode 143
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27:25
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