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Up In My Business
Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.
Episodes
124 episodes
Episode 124: Some Thoughts on "Systems" for Your Business
In this episode, I go over my thoughts around "systems" and the obsession over having said "systems"I talk about:The “should” trap with CRMsAutomate only the rote, repeatable tasksWhy full-business automatio...
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Season 1
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Episode 124
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16:04
Episode 123: Advice that Influenced Me and The Stories Around It
In this episode, I chat with you about two (and one bonus!) pieces of advice that changed me and influenced me in ways that I would have never expected. I honestly feel like together, the advice I was told likely changed the trajectory of my li...
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Season 1
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Episode 123
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32:17
Episode 122: Advice I Give Over and Over and Over Again
In this episode, I go over advice I give over and over and over again and specific changes you can make on your website.I talk about:Your ideal clientKnowing them and being for them onlyUsing the words they ...
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Season 1
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Episode 122
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18:56
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Episode 121: Ask Your People
In this episode I talk about a recent Instagram ask I had and the way that my community absolutely came through for me, how grateful I am, and a reminder that you can do the same.Important links mentioned:Ch...
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Season 1
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Episode 121
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20:06
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Episode 120: Defining Your Successful Day
I went to the JaneApp Ambassador's retreat and heard this gem from Jane's cofounder, Ali. "What's my definition of a successful day?" is such an important question to ask yourself. Listen to the episode for more as well ...
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Season 1
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Episode 120
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14:48
Episode 119: A Quickie on Boundaries and Keeping Boundaries
This is a quick that came about as a result of a question a client asked me about boundaries and how I have set them/abide by them. Up In My Business' gracious sponsor:
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Season 1
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Episode 119
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11:38
Episode 118: SEO is A LOT, So Why Would You Want to Learn It?
SEO is A LOT. Meaning... it's a lot to learn and a lot to implement. So... why would you want to learn it and take the time to do so? In this episode, you'll hear:Why learning SEO will save you $Knowing the lang...
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Season 1
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Episode 118
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30:27
Episode 117: The Shortcut is Focusing on SEO
On this episode, I give you three examples of clients and past SEO School students who focused on SEO first and then had massive success thereafter. You'll learn how setting up the SEO foundation can help you move into a new town, offer a new s...
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Season 1
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Episode 117
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24:46
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Episode 116: Do What Feels Good For You
In this episode, I talk about doing what works best for you. Specifically:You get to decide how you do thingsWhat works for you is likely what will work for your clients/community/etc as wellBeing transparent about...
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Season 1
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Episode 116
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24:58
Episode 115: Website URLs and SEO
In this episode, we talk about URLs and your website and how having URLs that are not formatted correctly can cost you leads. The long and the short here: Make sure you have dashes between words for your URLs – www.lexlanaster.com/s...
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Season 1
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Episode 115
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13:53
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Episode 114: Harsh Reality- You Can Do SEO Wrong (And An Actual Example)
In this episode, I give you the lowdown from a recent discovery call. Someone who was doing ALL of the work but getting seeing NONE of the benefits. It happens, it's real, and that's why knowing how to do SEO and/or having someone who knows wha...
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Season 1
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Episode 114
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29:29
Episode 113: What You Need to Know About Google Ads
I see so many people throwing money behind Google Ads without ever investing time or energy into SEO and it's not the best strategy, period. In this episode, I tell you exactly what you need to know about Google Ads and SEO and what my opinion ...
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Season 1
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Episode 113
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18:18
Episode 112: Export Your Old Instagram Content to Google Drive
In this episode, I tell you why you want to have access to your old Instagram content and what purpose it serves to have access as well as what to do with it. Links mentioned: SEO School waitlist: ...
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Season 1
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Episode 112
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11:38
Episode 111: Six Benefits of Blogging for SEO
In this episode, we'll dive into 6 values of blogging for SEO that might surprise you.Links mentioned: SEO School waitlist: CLICK HERE
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Season 1
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Episode 111
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14:07
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Episode 110: Sometimes You Have to Just Hold Yourself Accountable
In this episode, I chat about holding yourself accountable, whatever that looks like for you.Links mentioned: SEO School waitlist: CLICK HERE...
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Season 1
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Episode 110
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19:37
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Episode 109: My Thoughts on Time and "Trying to Fit It In"
In this episode, I want to talk about "never having the time" and feeling like you're just fitting it in and then... never fitting it in. This isn't me on my soapbox telling you to just do it, I promise ;) Listen in for my suggestions and also ...
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Season 1
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Episode 109
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25:30
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Episode 108: Values over Volume
Today we're talking about choosing your values over volume. You don't have to grow, grow, grow if that's not a value of yours. But... do you know your values? Your enough? Let's chat.Links mentioned: Values ...
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Season 1
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Episode 108
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33:53
Episode 107: Service-Specific FAQs & Your Website
In this episode, I go over a tactic I like to use for FAQ sections on your website and a hack for how to figure out what FAQs you can/should include.Links mentioned: My SEO Crash Course is LIVE and available...
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Season 1
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Episode 107
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14:54
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Episode 106: An SEO Tactic That Doesn’t Work for Text on Your Site
In this episode, we dive into what's called a blackhat SEO tactic (aka don't do it) when it come to the text on your site.I also announce *drumroll please* (haha): My SEO Crash Course is LIVE and available for purchase for $47.
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Season 1
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Episode 106
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12:49
Episode 105: Own Your Business Assets
In this episode, I go over the fact that you NEED to own your business assets like your domain and website. Because, believe it or not, some people don't and it's incredibly dangerous in my opinion. Your domain is one of a kind, we need to trea...
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Season 1
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Episode 105
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11:02
Episode 104: Should You Put Your Prices on Your Website? [2025 Update]
In this episode, we chat PRICES. Should or should you not put them on your website? I recorded an episode, episode #6, back in 2023 about this topic. My opinion has completely changed so I'm recording this episode to share my new opinion with y...
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Season 1
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Episode 104
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38:16
Episode 103: Life Updates and Current LA Fire Talk
On this episode, you'll get a couple life and business updates as well as some general talk about the current fires in LA. I talk about how I envision this upcoming week of work as well as some wisdom from my coach about how to experience an em...
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Season 1
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Episode 103
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17:55
Episode 102: How to Make Creating Easier
Today I'm giving you all the deets on how to make writing and creating in general easier. While you may already expect what I'm going to say, I invite you to still listen. :)Work with me + learn more!Looking fo...
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Season 1
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Episode 102
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7:27
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Episode 101: How to Get Patients to Read Your Welcome Emails
In this episode I'm addressing something I've had clients and those who follow me on Instagram ask about as well as something I see asked in Facebook groups... "My patients don't read my welcome emails." Let's chat about it. Impo...
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Season 1
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Episode 101
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29:27
