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Up In My Business
Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.
Episodes
147 episodes
Episode 147: You Need to Test Your Automations Before You Launch & Start Selling
Episode SummaryIn this episode I talk about why testing my automations before I launch anything is non negotiable. I walk through exactly how I test my own checkout flows, why the follow up email matters, why the software I choose...
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Season 1
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Episode 147
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21:07
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Episode 146: Now Is the Time to Think About Your Schedule and Offers for Next Year
Episode SummaryIn this episode, I’m talking about reflecting on what to carry into next year—in your business, your schedule, and your offers. As we approach the end of the year, it’s the perfect time to assess what’s wor...
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Season 1
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Episode 146
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21:16
Episode 145: What I Offer For My Payment Plans That Isn’t Traditional or “The Norm”
Episode SummaryIn this episode, I walk through exactly how I handle payment plans across my offers, why I do it this way, and how it has worked really well for both my clients and my business. I share where I don’t add fees, when ...
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Season 1
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Episode 145
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21:21
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Episode 144: How I Block Time In My Schedule and Protect My Time
Episode SummaryI’m fiercely protective of my time, both work and personal, and in this episode I walk through the exact systems that let me run a solo business without burning out. I share how I use calendar blocks, structure with...
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Season 1
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Episode 144
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24:25
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Episode 143: Time Management and Creativity Hacks
Episode SummaryI share a simple way I get more done without burning out: I use Parkinson’s Law on purpose—setting short, clear time boxes so the work fits the window—and I protect my focus while I’m in that window. I also...
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Season 1
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Episode 143
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27:25
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Episode 142: Why I Used Paid Ads to Spread the Word About My SEO Crash Course
Episode SummaryI unpack why I chose to run paid social ads for an organic SEO offer, how that decision fits my long-standing “organic first, then paid” philosophy, and what guardrails I used before spending a dollar. I also share ...
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Season 1
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Episode 142
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26:40
Episode 141: Personal and Biz Catch-Up
Episode SummaryToday’s episode is more of a casual catch-up than a strategy deep dive. I share where I’m at personally and professionally after launching SEO School, what my travel schedule looks like, how I’m planning time off th...
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Season 1
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Episode 141
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20:08
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Episode 140: SEO School is Open for Enrollment! What to Expect and Changes I Made
Episode Summary:SEO School is open for enrollment! (JOIN SEO SCHOOL)! In this episode, I walk you through exactly what it is, why I rebuilt it, and ho...
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Season 1
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Episode 140
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22:50
Episode 139: What You Really Need to Know About SEO and Google Updates
Episode Summary:In this episode, I break down what actually changed at Google last week and what it means for your SEO. Short version: your strategy does not need to change. Google tweaked how positions beyond page one are display...
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Season 1
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Episode 139
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24:00
Episode 138: How Long It Takes to See SEO Success
Episode Summary:In this episode, I set realistic expectations for SEO timelines and explain why they differ for brick and mortar vs online businesses. I walk through baseline timing (plan on 3 to 6 months minimum), why location he...
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Season 1
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Episode 138
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24:11
Episode 137: SEO is a Protocol
Episode Summary:SEO isn’t a snap-your-fingers kind of thing, but it can be simple when you treat it like a protocol. In this episode, I walk through how I’m structuring SEO School to teach that protocol clearly, why I added a fast...
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Season 1
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Episode 137
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24:11
Episode 136: SEO Cannot Be Separated From the Rest of Your Business (It’s Not Just “Tech” Stuff)
Episode Summary:Inside this episode, I framed SEO as a whole-business exercise, not just “computer tasks.” I talked about why you can’t separate SEO from your offers, messaging, site structure, and client experience. In my world, ...
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Season 1
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Episode 136
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40:16
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Episode 135: SEO (Search Engine Optimization) and GEO (Generative Engine Optimization)
Summary In this episode, I break down the difference between SEO (Search Engine Optimization) and GEO (Generative Engine Optimization, or getting found on AI platforms like ChatGPT). I talk about how they overlap, why you can’t have ...
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Season 1
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Episode 135
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13:31
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Episode 134: A ChatGPT Hack for Building Your Schedule
Summary: In this episode, I share a way I used ChatGPT to audit and optimize my calendar. I talk about why flexibility is such a core value for me, how I used AI to map out my ideal schedule, and how this same process can work whethe...
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Season 1
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Episode 134
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17:36
Episode 133: Yappin' and Word of the Year Check-In
Summary In this episode, I bounce around a variety of personal and business updates while also checking in on my Word of the Year: “Intentional.” I share my thoughts on sponsorships and the value of brands who work with small creator...
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Season 1
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Episode 133
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41:27
Episode 132: Payment Processors- What to Know and What to Use
Episode Summary: In this episode, I answer a listener question about payment processors: should you use them, which one is best, and what fees really mean for your business. I walk through how I use Stripe, when I opt for int...
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Season 1
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Episode 132
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24:32
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Episode 131: How to Improve Your Process (It's More than the 3 Steps You May Know and Already Have)
Episode Summary: In this episode, I’m diving into one simple but super impactful way to improve your client process: clarity. From writing better website copy to walking your clients step by step through your services, this i...
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Season 1
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Episode 131
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25:42
Episode 130: Thank You and Updates
Episode Summary In this episode, I’m ditching the usual tactical talk and bringing you along for a gratitude-filled life and business update. Sometimes we need a break from learning and just want to hang out and listen...
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Season 1
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Episode 130
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31:52
Episode 129: What to Know About Instagram Content Being Shown on Google
In this episode of Up in My Business, I’m diving into what’s new, and what’s not so new, about Google’s relationship with Instagram content showing up in search results. I’m unpacking the recent July 10th update that has everyone buzzing, and s...
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Season 1
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Episode 129
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32:10
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Episode 128: Done for You or Do It Yourself?
In this episode, I walk through the decision-making process of choosing between a DIY (do-it-yourself) service and a Done For You (DFY) service—something that comes up on nearly every discovery call I have. I break down five key factors to cons...
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Season 1
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Episode 128
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22:51
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Episode 127: Preparation and Wait Times
In this episode, I’m talking about urgency, availability, and the real expectations around hiring service providers—especially those of us who don’t run our businesses like 24/7 Amazon Prime. I share why I don’t operate with an “I need this yes...
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Season 1
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Episode 127
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23:45
Episode 126: Why I Design on Squarespace over Wix or Wordpress
In this episode, I’m breaking down exactly why I only work with Squarespace and have intentionally chosen not to design websites on Wix or WordPress. I dive into the tech, design, SEO, and client management reasons behind my decision, plus I sh...
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Season 1
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Episode 126
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31:20
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Episode 125: What to Know About Website Refreshes and Website Builds
In this episode, I’m breaking down the difference between a website refresh and a full redesign — and why even a "refresh" usually means starting from scratch. I walk you through the logistics, design flow, and why consistency matters so much f...
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Season 1
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Episode 125
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26:18
Episode 124: Some Thoughts on "Systems" for Your Business
In this episode, I go over my thoughts around "systems" and the obsession over having said "systems"I talk about:The “should” trap with CRMsAutomate only the rote, repeatable tasksWhy full-business automatio...
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Season 1
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Episode 124
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16:04
Episode 123: Advice that Influenced Me and The Stories Around It
In this episode, I chat with you about two (and one bonus!) pieces of advice that changed me and influenced me in ways that I would have never expected. I honestly feel like together, the advice I was told likely changed the trajectory of my li...
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Season 1
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Episode 123
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32:17
