.jpg)
Up In My Business
Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.
Episodes
169 episodes
Episode 169: Why SEO School Doesn't Fit the Mini-Training Model
➡️ Enroll in SEO School (Enrollment closes 4/24/26)SummaryIn this episode, I break down why SEO School is intentionally not a mini training and why it never will be....
.jpg)
Episode 168: What Frustrates Me Most About SEO
SummaryIn this episode, I talk about my biggest frustration when it comes to SEO. I share why I believe SEO is one of the most valuable and predictable marketing channels, yet consistently overlooked because people don’t immediately ...
Episode 167: Suggestions for How to Build Time Into Your Schedule for SEO
SummaryI talked about what it actually looks like to make time for marketing in your business, without pretending we all have the same 24 hours. I walked through a realistic way to build it into your schedule, why it matters even whe...
.jpg)
Episode 166: Google Updates & What to Know
SummaryIn this episode, I walked through what Google updates actually are, why they can feel chaotic when you’re looking at your SEO data, and why they don’t need to be scary if you’re doing things correctly. The main takeaway is thi...
Episode 165: The Missed Opportunity of Not Showing Up on Google
Summary In this episode, I walk through a real-life experience of finding a new vet for Moose and how that process reinforced something I teach all the time. Word of mouth might get someone to your website, but your website is what c...
.jpg)
Episode 164: Are You a Fit for SEO School?
Episode SummaryIn this episode, I walk through exactly who SEO School is designed for and how to decide if it’s actually a good fit for you. I share a few personal updates, including finally feeling like I’m on the other side of a...
Episode 163: Updates and Revelations About My Signature Offer
Episode SummaryIn this episode, I share a personal and business update after taking my birthday off and celebrating with Shanté, Moose, and a week full of really thoughtful surprises. From there, I walk through a revel...
Episode 162: My Thoughts on Funnels and Emails for Brick and Mortar Businesses
Episode SummaryIn this episode, I share my honest thoughts about funnels and long email nurture sequences for brick and mortar practices, especially in cash based clinics. I explain why I disagree with throwing potential patients ...
.jpg)
Episode 161: Let's Talk About Tech Stacks
Episode SummaryIn this episode, I walk you through what my tech stack actually looks like and then flip the conversation on its head. Instead of listing every tool I use, I talk about why you probably don’t need half the tools you...
Episode 160: Random Behind the Scenes Stuff About My Days
Episode SummaryIn this episode, I pulled back the curtain and gave you a real behind-the-scenes look at my life outside of the tactical SEO, websites, and backend strategy you’re used to hearing from me about. I shared what a typi...
.jpg)
Episode 159: Add Parking Information to Your Website
Episode SummaryIn this episode, I share a simple but powerful website tip that can improve accessibility, reduce anxiety for your clients, and build trust before someone ever walks through your door. I talk about why detailed cont...
.jpg)
Episode 158: Things I Proudly Do In My Business That Feel "Against the Grain"
Episode SummaryIn this episode, I’m sharing the things I do in my business that I’ve learned are not super normalized in the online space, and why I do them anyway.I’m not saying my way is the best way. I’m saying these are...
Episode 157: Your Website Does Matter
Episode SummaryIn this episode, I start by naming the emotional and mental weight of what is happening in the country right now and why I am choosing to be vocal, even when it feels heavy and imperfect. I talk openly about grief, ...
Episode 156: The Promise of Your Service Can Evolve (Teaching People to Fish vs. Letting Them Eat)
Episode SummaryIn this episode, I talk through why it is not only allowed but often necessary to let the promise and structure of your services change over time. I share a real, behind-the-scenes example from my own business and e...
.jpg)
Episode 155: How I'm Using My Brick Device to Create More Mental Bandwidth
Episode SummaryIn this episode, I talk about the very real tension between having strong work boundaries and still being a deeply human, helper-oriented business owner. I share why traditional phone focus modes were not enough for...
.jpg)
Episode 154: Sustaining and Nourishing Over Growing & Expanding
Episode SummaryIn this episode, I talk openly about choosing to sustain rather than constantly grow or expand my business. I share why not every business needs to scale bigger, hire a team, or chase expansion just because the mess...
Episode 153: Word of the Year Summary and My 2026 Word
Episode SummaryIn this episode, I reflect on planning ahead by looking back at my Word of the Year for 2025 and sharing how it actually played out in my business, my health, and my personal life. I walk through the very real decis...
.jpg)
Episode 152: Plan Your "December 2026" (And Other Vacation Time) Now
Episode SummaryIn this episode, I’m talking through what planning for next year actually looks like in real life. I share why I intentionally blocked off three weeks at the end of the year, how I’m thinking about capacity, boundar...
Episode 151: Is Your Offer "Helpful"?
[IMPORTANT]: LEXTROMIND APPLICATIONS ARE OPEN today through Friday! — CLICK HERE TO LEARN MORE AND APPLY!Episode SummaryIn ...
.jpg)
Episode 150: Not Launching the "Right" Offer
Episode SummaryIn this episode, I share why your digital product might not be selling, what it actually means when your audience doesn’t buy, and how offer–audience fit and launch strategy play a huge role in predictable results. ...
Episode 149: Boosting Posts is Not the Same As Running an Ad on Instagram
Episode SummaryIn this episode, I talk about the quick differences between running a boosted post and an Instagram ad, but I don't really go into the WHY... my only goal for this episode was to let you know that it is different. D...
.jpg)
Episode 148: Write Out the Entire List
Episode SummaryIn this episode, I talk about how important it is to write out the ENTIRE to-do list. Seems simple, but really, it's the most important thing you can do when you feel overwhelmed. [IMPORTAN...
Episode 147: You Need to Test Your Automations Before You Launch & Start Selling
Episode SummaryIn this episode I talk about why testing my automations before I launch anything is non negotiable. I walk through exactly how I test my own checkout flows, why the follow up email matters, why the software I choose...
.jpg)
Episode 146: Now Is the Time to Think About Your Schedule and Offers for Next Year
Episode SummaryIn this episode, I’m talking about reflecting on what to carry into next year—in your business, your schedule, and your offers. As we approach the end of the year, it’s the perfect time to assess what’s wor...
Episode 145: What I Offer For My Payment Plans That Isn’t Traditional or “The Norm”
Episode SummaryIn this episode, I walk through exactly how I handle payment plans across my offers, why I do it this way, and how it has worked really well for both my clients and my business. I share where I don’t add fees, when ...
.jpg)