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Up In My Business
Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.
Podcasting since 2023 • 162 episodes
Up In My Business
Latest Episodes
Episode 162: My Thoughts on Funnels and Emails for Brick and Mortar Businesses
Episode SummaryIn this episode, I share my honest thoughts about funnels and long email nurture sequences for brick and mortar practices, especially in cash based clinics. I explain why I disagree with throwing potential patients ...
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Season 1
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Episode 162
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18:46
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Episode 161: Let's Talk About Tech Stacks
Episode SummaryIn this episode, I walk you through what my tech stack actually looks like and then flip the conversation on its head. Instead of listing every tool I use, I talk about why you probably don’t need half the tools you...
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Season 1
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Episode 161
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23:30
Episode 160: Random Behind the Scenes Stuff About My Days
Episode SummaryIn this episode, I pulled back the curtain and gave you a real behind-the-scenes look at my life outside of the tactical SEO, websites, and backend strategy you’re used to hearing from me about. I shared what a typi...
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Season 1
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Episode 160
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34:34
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Episode 159: Add Parking Information to Your Website
Episode SummaryIn this episode, I share a simple but powerful website tip that can improve accessibility, reduce anxiety for your clients, and build trust before someone ever walks through your door. I talk about why detailed cont...
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Season 1
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Episode 159
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16:46
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Episode 158: Things I Proudly Do In My Business That Feel "Against the Grain"
Episode SummaryIn this episode, I’m sharing the things I do in my business that I’ve learned are not super normalized in the online space, and why I do them anyway.I’m not saying my way is the best way. I’m saying these are...
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Season 1
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Episode 158
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42:47
