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Up In My Business
Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.
Up In My Business
Latest Episodes
Episode 183: An Important Addition to Your Blog Page
SummaryI'm fresh off a beach weekend cheering on Shante's mentor's (owner of Fringe Red Light) daughter while she played volleyball. The main topic today: one thing your website is probably missing if you're publishing content: a ...
Episode 182: Switzerland, Bad Pod Review, and My Thoughts About Patient Drop-Offs
SummaryI'm back from eight days in Switzerland watching volleyball, eating great food, and playing tour guide since we went last year too. Before getting into the main topic, I share a nine-month-old negative Apple Podcast review ...
Episode 181: Why AI-Built Websites Are a Trap
SummaryIn this episode, I'm getting real about the AI website problem. I break down why AI-built websites are a bad long-term investment for business owners, not because I'm biased as a website designer, but because they trap you ...
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Episode 180: The Truth About Google Ads for Solo and Niche Practices
SummaryIn this episode, I'm breaking down whether Google Ads make sense for small, niche practices. Spoiler: it depends. I walk through why SEO always has to come first, what Google Ads can and can't do for you, and four specific ...
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Episode 179: Can You Reuse Your Newsletter as a Blog Post?
SummaryI'm answering a listener question about whether you can repurpose your email newsletters as blog posts, even if they're not SEO optimized. The short answer is yes, but with some important caveats. I break down what "SEO opt...
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