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Up In My Business
Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.
Up In My Business
Latest Episodes
Episode 169: Why SEO School Doesn't Fit the Mini-Training Model
➡️ Enroll in SEO School (Enrollment closes 4/24/26)SummaryIn this episode, I break down why SEO School is intentionally not a mini training and why it never will be....
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Episode 168: What Frustrates Me Most About SEO
SummaryIn this episode, I talk about my biggest frustration when it comes to SEO. I share why I believe SEO is one of the most valuable and predictable marketing channels, yet consistently overlooked because people don’t immediately ...
Episode 167: Suggestions for How to Build Time Into Your Schedule for SEO
SummaryI talked about what it actually looks like to make time for marketing in your business, without pretending we all have the same 24 hours. I walked through a realistic way to build it into your schedule, why it matters even whe...
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Episode 166: Google Updates & What to Know
SummaryIn this episode, I walked through what Google updates actually are, why they can feel chaotic when you’re looking at your SEO data, and why they don’t need to be scary if you’re doing things correctly. The main takeaway is thi...
Episode 165: The Missed Opportunity of Not Showing Up on Google
Summary In this episode, I walk through a real-life experience of finding a new vet for Moose and how that process reinforced something I teach all the time. Word of mouth might get someone to your website, but your website is what c...
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