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Up In My Business
Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.
Episodes
108 episodes
Episode 108: Values over Volume
Today we're talking about choosing your values over volume. You don't have to grow, grow, grow if that's not a value of yours. But... do you know your values? Your enough? Let's chat.Links mentioned: Values ...
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Season 1
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Episode 108
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33:53
Episode 107: Service-Specific FAQs & Your Website
In this episode, I go over a tactic I like to use for FAQ sections on your website and a hack for how to figure out what FAQs you can/should include.Links mentioned: My SEO Crash Course is LIVE and available...
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Season 1
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Episode 107
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14:54
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Episode 106: An SEO Tactic That Doesn’t Work for Text on Your Site
In this episode, we dive into what's called a blackhat SEO tactic (aka don't do it) when it come to the text on your site.I also announce *drumroll please* (haha): My SEO Crash Course is LIVE and available for purchase for $47.
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Season 1
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Episode 106
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12:49
Episode 105: Own Your Business Assets
In this episode, I go over the fact that you NEED to own your business assets like your domain and website. Because, believe it or not, some people don't and it's incredibly dangerous in my opinion. Your domain is one of a kind, we need to trea...
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Season 1
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Episode 105
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11:02
Episode 104: Should You Put Your Prices on Your Website? [2025 Update]
In this episode, we chat PRICES. Should or should you not put them on your website? I recorded an episode, episode #6, back in 2023 about this topic. My opinion has completely changed so I'm recording this episode to share my new opinion with y...
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Season 1
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Episode 104
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38:16
Episode 103: Life Updates and Current LA Fire Talk
On this episode, you'll get a couple life and business updates as well as some general talk about the current fires in LA. I talk about how I envision this upcoming week of work as well as some wisdom from my coach about how to experience an em...
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Season 1
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Episode 103
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17:55
Episode 102: How to Make Creating Easier
Today I'm giving you all the deets on how to make writing and creating in general easier. While you may already expect what I'm going to say, I invite you to still listen. :)Work with me + learn more!Looking fo...
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Season 1
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Episode 102
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7:27
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Episode 101: How to Get Patients to Read Your Welcome Emails
In this episode I'm addressing something I've had clients and those who follow me on Instagram ask about as well as something I see asked in Facebook groups... "My patients don't read my welcome emails." Let's chat about it. Impo...
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Season 1
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Episode 101
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29:27
Episode 100: My 2025 Word of the Year
Welcome to Episode 100!! Today we're chatting about my word of the year for 2024 and 2025, life updates, celebrations for 100 episodes, and more. Up In My Business' gracious sponsor:
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Season 1
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Episode 100
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23:09
Episode 99: Urgency and Timelines
In this episode, we dive into urgency, booking calls and services, and how we all can be great service providers and also service hire-ers (aka hiring out). Up In My Business' gracious sponsor:
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Season 1
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Episode 99
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18:21
Episode 98: My Process for Creating Content in Canva
Important links:Instagram post about my canva process: CLICK HEREUp In My Business' gracious sponsor:
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Season 1
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Episode 98
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16:58
Episode 97: How to Show Up When Shit Sucks
The country and the world has been really rough lately, especially this month. When you have personal things, hard conversations, and just general external stress, it can be hard to still show up. Here's my take on that. Now, I know I speak fro...
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Season 1
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Episode 97
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17:02
Episode 96: Legal Documents for Your Website
In this episode, I go over what legal documents you need for your website as well as how to display them on your website. Important links:My Squarespace templates:
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Season 1
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Episode 96
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16:34
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Episode 95: Tell Them What They Need
This episode dives into a little bit of personal updates as well as some future casting for my business. We talk about how to decrease decision fatigue for our clients so they can focus on actually executing during the process so that they can ...
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Season 1
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Episode 95
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21:58
Episode 94: How I Schedule My Days, Weeks, and Year
A new year is coming up and I've already got a head start on my schedule. In this episode I go over materials you need as well as some suggestions on how to schedule your time.Important links:Big yearly calendar:
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Season 1
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Episode 94
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15:36
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Episode 93: Acknowledging the Human Behind the Business
You know I'm not a soap box motivational speaker. But today I'm chatting all things communication and giving you a suggestion for your future opportunities when communicating with others and suggesting that we all acknowledge the human on the o...
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Season 1
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Episode 93
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14:08
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Episode 92: Double Opt-Ins and Unconfirmed Subscribers
In this episode, we're chatting all things double opt-ins and unconfirmed subscribers for your email marketing. It's a good one!Important links: Get started with ConvertKit, now "Kit":
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Season 1
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Episode 92
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10:09
Episode 91: The LextroMind
The LextroMind is the joint coaching program I run with Shanté, @themovementmaestro. The LextroMind ...
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Season 1
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Episode 91
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24:03
Episode 90: There's Always Something to Learn
In this episode, I ramble on about how regardless of where you're at in your business, there is ALWAYS something to learn, something to take away, and something you can change or implement and PEOPLE you can learn from when you're at an event o...
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Season 1
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Episode 90
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20:39
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Episode 89: Logo Walls, Media Pages, & "As Seen In"
In this episode, I answer a listener's question about logo walls on your website. What are they, how to get the logos, and when you should add a logo to your website.Important links: Grab your BOSSUP ticket: ...
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Season 1
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Episode 89
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18:16
Episode 88: The Story Behind SEO School
In this episode, I tell you the story of SEO School. The why, the ways that it has changed, and what's different about it. Shameless plug for SEO School, because if you want to learn how to do all of this... SEO School is the place to b...
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Season 1
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Episode 88
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27:28
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Episode 87: The Values of Leads from Google and SEO
In this episode I go over the value of leads from Google and the value of SEO for a brick and mortar business and an online business.Shameless plug for SEO School, because if you want to learn how to do all of this... SEO School is the ...
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Season 1
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Episode 87
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20:15
Episode 86: Instagram and SEO for Brick and Mortar Businesses
This episode walks you through Instagram/Social Media and SEO for brick-and-mortar practices and what is your best bet and what might not be worth your time and money.Spoiler alert: SEO is your best bet for a brick and mortar business o...
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Season 1
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Episode 86
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15:54
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Episode 85: How to Reach More People with SEO
In this episode, I'll give you the breakdown and value of SEO and how, exactly, you will reach more people when you decide to buckle down and focus on SEO. Even if you're familiar with what I teach and have heard me harp on and on about...
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Season 1
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Episode 85
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17:32
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Episode 84: What You Need to Know About Canva's Price Increase
This episode dives into Canva'a price increase for their "Teams" account. This price increase may or may not affect you, but if you're on Canva Pro, you're all set and don't need to worry. If you receive the price increase email for Canva Teams...
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Season 1
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Episode 84
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12:45
