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Up In My Business
Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.
Episodes
192 episodes
Episode 192: Instagram Link-In-Bio Suggestions
SummaryIn this episode, I'm talking about the Instagram link in bio: where to build it, how to keep it updated, and the one thing I see people miss constantly. Build it on your own website instead of Linktree, keep it current, and...
Episode 191: Blogging Can Help You Get Other Media Inquiries
SummaryIn this episode, I'm sharing a lesser-known benefit of blogging: your posts can get you featured in larger publications, journals, and the news. I tell the story of a client whose blog posts on a specific population led two...
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Episode 190: A Phrase I Love to Help Me Say No (Or Yes!)
SummaryIn this episode, I share one of my favorite decision-making frameworks: every time you say yes to one thing, you're saying no to something else. Before I get into it, I give a quick life update (it is extremely hot here and...
Episode 189: Discounted Evals and Meta Ads
SummaryIn this episode, I'm breaking down why I don't recommend running discounted eval ads for cash-based PT clinics. The discounted first session approach pulls in the wrong patients, creates a price transparency problem, and ho...
Episode 188: Tech & Set-Up You Need to Record An Online Course
SummaryThis week I'm sharing everything I use to record my online courses, from my camera and mic setup to the software I use to record, edit, caption, and host. I also give a quick business and personal update before diving in, a...
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Episode 187: When Moving Your Website Actually Makes Sense
SummaryIn this episode, I'm diving into the topic of moving your website from one platform to another and why it's not always the right move. I share which platforms I recommend, why Squarespace is my top pick for health and welln...
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Episode 186: Meta Ads for Brick-and-Mortar Practices & What They're Actually For
SummaryIn this episode, I'm sharing my honest take on Meta ads (Facebook and Instagram) for brick-and-mortar practices. I break down why I don't believe Meta ads alone can fill your schedule, what they're actually useful for, and ...
Episode 185: Legal Documents Your Website Needs And What They Mean
SummaryIn this episode, I'm keeping things light and talking about something I get asked about all the time- legal documents for your website. Before diving in, I share a quick life update: it's August and I'm already planning ahe...
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Episode 184: Building a Business Around Your Body: My Autoimmune Journey
SummaryIn this episode, I'm pulling back the curtain on my personal history with autoimmune and chronic inflammation symptoms, and how that journey has shaped the way I run my business. I share how years of grinding through surviv...
Episode 183: An Important Addition to Your Blog Page
SummaryI'm fresh off a beach weekend cheering on Shante's mentor's (owner of Fringe Red Light) daughter while she played volleyball. The main topic today: one thing your website is probably missing if you're publishing content: a ...
Episode 182: Switzerland, Bad Pod Review, and My Thoughts About Patient Drop-Offs
SummaryI'm back from eight days in Switzerland watching volleyball, eating great food, and playing tour guide since we went last year too. Before getting into the main topic, I share a nine-month-old negative Apple Podcast review ...
Episode 181: Why AI-Built Websites Are a Trap
SummaryIn this episode, I'm getting real about the AI website problem. I break down why AI-built websites are a bad long-term investment for business owners, not because I'm biased as a website designer, but because they trap you ...
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Episode 180: The Truth About Google Ads for Solo and Niche Practices
SummaryIn this episode, I'm breaking down whether Google Ads make sense for small, niche practices. Spoiler: it depends. I walk through why SEO always has to come first, what Google Ads can and can't do for you, and four specific ...
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Episode 179: Can You Reuse Your Newsletter as a Blog Post?
SummaryI'm answering a listener question about whether you can repurpose your email newsletters as blog posts, even if they're not SEO optimized. The short answer is yes, but with some important caveats. I break down what "SEO opt...
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Episode 178: How I Beat Overwhelm When I Have a Million Things to Do
SummaryThis week I'm answering a question from the question box about managing overwhelm when you have a million things on your plate. I walk through the exact system I use to stay on top of multiple clients' to-do lists without l...
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Episode 177: Designing a Website and the Time it Takes
SummaryIn this episode I tackle a listener question from my Q&A box: does building a website from scratch take a lot of hours for a newbie? Short answer, yes, and probably more than you think. I get into why website design is ...
Episode 176: How I Use AI for Blogging and Podcasting
SummaryIn this episode, I share the two main ways I use AI in my business: for my podcast and my blog. I walk through my full podcast workflow, from recording to a custom Claude project that pulls my show notes and talking points,...
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Episode 175: Google's AI Search Bar & SEO Implications
SummaryIn this short episode, I break down Google's so-called "new" AI-powered search bar and what it actually means for SEO. The short version? Not much has changed. I explain why the panic is overblown, how the AI integration ju...
Episode 174: Guarantees & Marketing: SEO, Google Ads, Meta (FB & IG) Ads
SummaryIn this episode, I'm diving into one of the most important — and most misunderstood — truths in marketing: there are no guarantees when it comes to leads, new patients, or clients. If someone is promising you a specific num...
Episode 173: Blogging Has Never Been "Dead"
SummaryIn this episode, I'm getting into something I see come up again and again: Your ideal client may not even know that your service can help them, and that's a real problem worth addressing. I share a real-life example from a ...
Episode 172: Are Your Meta Ads "Successful"?
SummaryIn this episode, I'm sharing some life and business updates before diving into a topic that's been on my mind after attending a recent business event. I break down Meta ads (Facebook and Instagram ads), what "interruption mark...
Episode 171: Outsourcing and Owning Your Business' Assets
SummaryIn this episode, I share my number one rule when outsourcing in your business: you need to own everything that’s created for you. I walk through why proprietary platforms can be risky, how they lock you into systems you don’t ...
Episode 170: Updates, Rambling, Thoughts on Solo Travel
SummaryI kept this episode light and personal, sharing a life update after wrapping SEO School and heading into a busy season with client work, travel, and a new Google Ads offer. I talked through what this current season feels like ...
Episode 169: Why SEO School Doesn't Fit the Mini-Training Model
➡️ Enroll in SEO School (Enrollment closes 4/24/26)SummaryIn this episode, I break down why SEO School is intentionally not a mini training and why it never will be....
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Episode 168: What Frustrates Me Most About SEO
SummaryIn this episode, I talk about my biggest frustration when it comes to SEO. I share why I believe SEO is one of the most valuable and predictable marketing channels, yet consistently overlooked because people don’t immediately ...
