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Up In My Business
Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.
Up In My Business
Latest Episodes
Episode 191: Blogging Can Help You Get Other Media Inquiries
SummaryIn this episode, I'm sharing a lesser-known benefit of blogging: your posts can get you featured in larger publications, journals, and the news. I tell the story of a client whose blog posts on a specific population led two...
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Episode 190: A Phrase I Love to Help Me Say No (Or Yes!)
SummaryIn this episode, I share one of my favorite decision-making frameworks: every time you say yes to one thing, you're saying no to something else. Before I get into it, I give a quick life update (it is extremely hot here and...
Episode 189: Discounted Evals and Meta Ads
SummaryIn this episode, I'm breaking down why I don't recommend running discounted eval ads for cash-based PT clinics. The discounted first session approach pulls in the wrong patients, creates a price transparency problem, and ho...
Episode 188: Tech & Set-Up You Need to Record An Online Course
SummaryThis week I'm sharing everything I use to record my online courses, from my camera and mic setup to the software I use to record, edit, caption, and host. I also give a quick business and personal update before diving in, a...
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Episode 187: When Moving Your Website Actually Makes Sense
SummaryIn this episode, I'm diving into the topic of moving your website from one platform to another and why it's not always the right move. I share which platforms I recommend, why Squarespace is my top pick for health and welln...
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