Up In My Business
Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.
Up In My Business
Episode 125: What to Know About Website Refreshes and Website Builds
In this episode, I’m breaking down the difference between a website refresh and a full redesign — and why even a "refresh" usually means starting from scratch. I walk you through the logistics, design flow, and why consistency matters so much for both aesthetics and SEO. I also share a little life update: recovering from the infamous Vegas flu, prepping for an upcoming Europe trip, how I’m managing my client schedule, and what my availability looks like for the rest of the year. Plus, I ask for your honest feedback on the new ads I’ve been testing on the podcast!
Topics I cover:
- Life updates: Vegas trip, getting sick, and upcoming Europe travel
- My client schedule and limited availability for new projects
- How I structure time off at the end of the year to reset
- The real difference between a website refresh and full redesign
- Why consistency and flow mean starting from scratch
- What goes into website pricing and why I price the way I do
- The importance of design flow for SEO and user experience
- A little request for your feedback on the new ads in the podcast
Up In My Business' gracious sponsor:
- JaneApp!* Use the code LEX1MO for a complimentary month of JaneApp
Work with me + learn more!
- Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
- Check out my website: Lex Lancaster Creative Co.
- Connect with me on Instagram and get all the free goods
- Join my newsletter family
- Check out my question/comment submission: www.lexlancaster.com/letters-to-lex
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