Up In My Business
Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.
Up In My Business
Episode 127: Preparation and Wait Times
In this episode, I’m talking about urgency, availability, and the real expectations around hiring service providers—especially those of us who don’t run our businesses like 24/7 Amazon Prime. I share why I don’t operate with an “I need this yesterday” energy anymore, how that shift has improved both my life and client outcomes, and what you should know if you’re thinking about hiring someone for support in your business. Whether you're launching something big or needing tech help, planning ahead is key. We get into the difference between a true emergency and just impatience, and how aligning your energy with realistic timelines can change everything.
Topics covered:
- The difference between urgent needs vs. impatience in business
- Why I run a lifestyle business and protect my time
- Typical wait times for great service providers (and why it’s normal)
- The ripple effect of “urgent energy” on the project and results
- What to do when you actually do need fast help (ex: broken website/email)
- The Amazon-era mindset and how it’s shaped unrealistic expectations
- Why planning ahead leads to better, calmer outcomes
- Options for people who need something now (like using templates)
- Parallels between waitlists in physical therapy and service-based business
- Why rush jobs come with trade-offs (cost, quality, or DIY)
- Encouragement to treat service providers like partners, not vending machines
Let this be your reminder: rushing rarely leads to better results. Plan ahead, give yourself space, and hire people with the right energy—not just the fastest timeline.
Important links mentioned:
- My Squarespace templates: https://www.lexlancaster.com/squarespace-templates
- Shanté (@themovementmaestro) and the Maestro Meeting: https://themovementmaestro.com/the-maestro-meeting/
Up In My Business' gracious sponsor:
- JaneApp!* Use the code LEX1MO for a complimentary month of JaneApp
Work with me + learn more!
- Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
- Check out my website: Lex Lancaster Creative Co.
- Connect with me on Instagram and get all the free goods
- Join my newsletter family
- Check out my question/comment submission: www.lexlancaster.com/letters-to-lex
*affiliate link (of course)