Up In My Business
Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.
Up In My Business
Episode 131: How to Improve Your Process (It's More than the 3 Steps You May Know and Already Have)
Episode Summary:
In this episode, I’m diving into one simple but super impactful way to improve your client process: clarity. From writing better website copy to walking your clients step by step through your services, this is all about removing confusion and making your client experience seamless. I’m sharing a real-life example from my weekend (yes, it involves a new piercing!), plus actionable ways to improve your website flow, intake communication, and overall patient journey, whether you're a solo provider or run a larger practice.
Topics I chatted About:
- Thank you to those who left reviews and feedback on previous episodes
- How getting my ears pierced sparked the idea for this episode
- How important clarity is throughout the client experience, both in person and online
- Why clear communication during appointments builds trust
- The value of using simple, step-by-step explanations during care
- How to apply the same clarity to your website and SEO strategy
- Specific ideas for improving your contact page or service pages
- How to write out your full process so clients know what to expect
- Why giving people the “first this, then this” breakdown is so helpful
- Ways to set expectations while still allowing for flexibility in outcomes
Important links mentioned:
Up In My Business' gracious sponsor:
- JaneApp! Use the code LEX1MO for a complimentary month of JaneApp
Work with me + learn more!
- Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
- Check out my website: Lex Lancaster Creative Co.
- Connect with me on Instagram and get all the free goods
- Join my newsletter family
*affiliate link (of course)