Up In My Business
Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.
Up In My Business
Episode 133: Yappin' and Word of the Year Check-In
Summary
In this episode, I bounce around a variety of personal and business updates while also checking in on my Word of the Year: “Intentional.” I share my thoughts on sponsorships and the value of brands who work with small creators, my appreciation for detailed clothing reviews, and how my iPad has been a great addition to my business. I also dive into conversations about focusing on the value of your own services instead of calling out others, the challenge of selling services that require client work and commitment, and a deep reflection on my intentional living goals this year. I end with a candid update on how I’ve done so far with my intentional list, including therapy, coaching, schedule changes, and upcoming allergy testing.
Topics I chatted about
- Meeting with Cozy Earth about potential podcast sponsorship and the importance of brands working with small creators
- Appreciation for detailed clothing reviews and the struggle of finding well-fitting clothes
- Using my iPad for business, client calls, and personal creative downtime with coloring apps
- A reminder to focus on your own services instead of tearing down approaches that aren't yours (Thank you, Shanté)
- The challenge of selling services that require consistent work and effort from clients
- Reflection on my Word of the Year (“Intentional”) and the progress I’ve made so far
- Updates on journaling, schedule changes, therapy, coaching, and allergy testing
- Thoughts on setting expectations honestly with clients
- The parallels between selling SEO education and selling fitness or rehab programs
Important links mentioned:
- Rachel Strickland’s Instagram (morning pages)
- Wheels’ Instagram (writing prompts)
- The Expansive Group (therapy)
- Coach Mandy
- Emma Jack
- The Facility — Functional medicine practice
Up In My Business' gracious sponsor:
- JaneApp! Use the code LEX1MO for a complimentary month of JaneApp
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