Episode 136: SEO Cannot Be Separated From the Rest of Your Business (It’s Not Just “Tech” Stuff) Artwork

Up In My Business

Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.

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Up In My Business

Episode 136: SEO Cannot Be Separated From the Rest of Your Business (It’s Not Just “Tech” Stuff)

September 01, 2025 • Lex Lancaster • Season 1 • Episode 136

Episode Summary:

Inside this episode, I framed SEO as a whole-business exercise, not just “computer tasks.” I talked about why you can’t separate SEO from your offers, messaging, site structure, and client experience. In my world, dialing in SEO means dialing in my business: ideal client clarity, clear offers, copy that sounds like you, pages that actually help people choose you, and technical pieces that support all of it.

I also shared what’s coming with the newly revamped SEO School, gave life updates, and explained how I’m handling capacity the rest of the year.

What I Chatted About:

Personal updates and business updates
SEO as part of the whole business with ideal client and offers first
Audit first, then optimize; avoid jumping straight into tech
Website elements that convert: pages, copy, images, layout, URLs, CTAs; plus blogging and podcasting
Ads do not fix unclear offers or weak pages; example: choosing a massage therapist based on clear, updated sites
Revamped SEO School overview: weekly content, six months of coaching, community, recordings, TLDR implement-now track
Enrollment logistics: dates, pricing tiers, three-payment option, early-action bonuses, seat cap
Hiring SEO help: red flags to watch to avoid bad providers

Links I Mention in This Episode:

Get on the SEO School Waitlist!
My Strength Coach and who writes my programming: Betsy Foster

Up In My Business' gracious sponsor:

JaneApp! Use the code LEX1MO for a complimentary month of JaneApp

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