Up In My Business
Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.
Up In My Business
Episode 137: SEO is a Protocol
Episode Summary:
SEO isn’t a snap-your-fingers kind of thing, but it can be simple when you treat it like a protocol. In this episode, I walk through how I’m structuring SEO School to teach that protocol clearly, why I added a fast track for “tell me what buttons to push,” and how to think about the parts that truly do depend on your market. I also share a quick health update, a boundary win with work hours and iPhone Focus modes, and a few thoughts on ads, promises, and red flags to watch for in the SEO world.
What I Chatted About:
- A quick life note from a volleyball-filled weekend
- Personal update on recent blood work, autoimmune markers, and feeling more resilient
- A simple boundary shift that helped me separate work and life using iPhone Focus modes
- Why I frame SEO as a protocol with a checklist you can implement
- What actually “depends” in SEO, like market competition and location examples
- How the same foundations support ranking in generative engines, chat results, and traditional search
- The new fast track in SEO School for bottom line up front, then learn the why as you go
- Cohort timing and pricing notes for the fall launch and why this is the last round at the current rate
- My approach to ads for the SEO Crash Course, what a self-liquidating offer is, and why I refuse hype or half-truths
- Red flags when hiring SEO help so you know what to ask and what to avoid
Links I Mention in This Episode:
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