Up In My Business
Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.
Up In My Business
Episode 138: How Long It Takes to See SEO Success
Episode Summary:
In this episode, I set realistic expectations for SEO timelines and explain why they differ for brick and mortar vs online businesses. I walk through baseline timing (plan on 3 to 6 months minimum), why location helps local businesses see results faster, and how learning vs implementing inside SEO School affects your clock. I share how I’m redesigning the curriculum with a “just tell me what to do” track and a comprehensive workbook to speed up implementation. I also outline the compounding nature of SEO and how I manage client work on a once-a-month cadence so it remains sustainable.
What I Chatted About:
- Course updates, pricing transparency, and early-adopter rate context
- How to think about SEO timelines and what “results” actually means
- Baseline expectations: plan for 3 to 6 months before you see movement
- Brick and mortar timeline: commonly 2 to 4 months when implementation is tight
- Online business timeline: typically 6 to 9 months, sometimes 9 to 12 depending on scope
- Why local signals help service pages rank sooner for brick and mortar, while online businesses see question-based content rank first
- The compounding effect of SEO and why momentum accelerates over time
- Learning vs doing inside SEO School and how that shifts the timeline
- The new “just tell me what to do” track and the course workbook to speed implementation
- Monthly SEO workflow for sustainability once the system is in place
Links I Mention in This Episode:
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