Up In My Business
Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.
Up In My Business
Episode 139: What You Really Need to Know About SEO and Google Updates
Episode Summary:
In this episode, I break down what actually changed at Google last week and what it means for your SEO. Short version: your strategy does not need to change. Google tweaked how positions beyond page one are displayed and that temporarily broke most rank-tracking tools, but nothing about how you rank or what you should do has changed. I also share why this update can mess with motivation if you’re newer to SEO, how to keep measuring progress, and an update on the brand-new, fully rerecorded SEO School that opens to the public on Monday, September 29.
What I Chatted About:
- SEO School updates: fully reworked curriculum, searchable lessons, and a 108-page workbook, public enrollment opens Monday, September 29
- What a SERP is, why page one has always been the goal, and why positions 1–5 are the money spots
- Google’s regular core updates and why “best practices” sites recover while black-hat tactics do not
- The recent change that hides positions 11–100 from easy view and how that impacted rank-tracking software
- Why this change does not alter SEO fundamentals or what actually works
- The real downside of the change: less visible early wins that help with ego and motivation
- Better ways to track progress when you can’t see positions 11–100 consistently
- My philosophy on foundational SEO as the “anatomy” that never changes
Links I Mention in This Episode:
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