Up In My Business
Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.
Up In My Business
Episode 140: SEO School is Open for Enrollment! What to Expect and Changes I Made
Episode Summary:
SEO School is open for enrollment! (JOIN SEO SCHOOL)! In this episode, I walk you through exactly what it is, why I rebuilt it, and how it helps you get found on Google without paying for ads. I share the course structure (including the new Fast Track), what the Q&As and community support actually look like, and why I lead with transparency and zero red tape. I also talk about why starting SEO early matters, what I’d set up first if I were launching from scratch, and why this cohort will feel extra intimate.
What I Chatted About:
- SEO School is open now through Friday; price is $1,697 or 3 payments of $595, with 6 months of support.
- Structure: ~3.5 months of new content, monthly 2-hour Q&A calls, and community access throughout.
- Why I rebuilt the course: make it easier to search, simpler to implement, and hard to fail.
- The 108-page Course Companion: practice exercises, homework, and implementation you can print or fill digitally.
- New “Fast Track”: the “what buttons to push” path if you want to implement first and learn the why as you go.
- My transparency promise: no bro marketing, no bait-and-switch, no red tape—this is the exact method I use with clients.
- Why early SEO wins: being first (or the one doing the most consistent work) makes ranking 1–3 far easier.
- What I’d set up from scratch: website + Instagram (for social proof) + SEO from day one—especially for brick-and-mortar.
- How Q&As work now: you don’t have to attend to get the core lessons; calls add extra nuance, live feedback, and screen-shares.
- Community support: ask questions between calls; I often drop Loom walkthroughs on your blogs and site updates.
- Affiliates: use your favorite creator’s link if they’re sharing—yes, they get a kickback and I appreciate the support.
Links I Mention in This Episode:
Up In My Business' gracious sponsor:
- JaneApp! Use the code LEX1MO for a complimentary month of JaneApp
Work with me + learn more!
- Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
- Check out my website: Lex Lancaster Creative Co.
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