Episode 141: Personal and Biz Catch-Up Artwork

Up In My Business

Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.

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Up In My Business

Episode 141: Personal and Biz Catch-Up

October 06, 2025 • Lex Lancaster • Season 1 • Episode 141

Episode Summary

Today’s episode is more of a casual catch-up than a strategy deep dive. I share where I’m at personally and professionally after launching SEO School, what my travel schedule looks like, how I’m planning time off this winter, and some behind-the-scenes of managing energy and boundaries as a business owner. I also chat about coaching, ads, reading more, and the focus modes I’m using on my phone to create better on/off hours. Consider this a peek behind the curtain at what’s happening in my life and business right now.

Topics I Talk About in This Episode

Launching SEO School and balancing that with client work
Heavy travel season (two weddings in October, Thanksgiving, December travel)
Considering a long winter break vs. packaging time off differently
Upcoming launch of LextroMind (joint program with Shanté) shifting to a year-long model starting January
Working with Betsy Foster for personalized strength training (link in show notes)
Why I’m experimenting with iPhone focus modes to protect my energy and attention
Sneak peek: service, pricing, and calendar changes coming in 2025
Reminder that my Do-It-In-a-Day website service is booked out for 2025
Moose’s frozen Greek yogurt dog treats (because priorities!)

Links I mention in the episode:

Betsy Foster’s Instagram (my strength coach)

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