Up In My Business
Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.
Up In My Business
Episode 143: Time Management and Creativity Hacks
Episode Summary
I share a simple way I get more done without burning out: I use Parkinson’s Law on purpose—setting short, clear time boxes so the work fits the window—and I protect my focus while I’m in that window. I also talk about why creative work needs boredom first (so “hacks” don’t help unless I’ve made space), give personal and business updates (Toronto/Niagara-on-the-Lake wedding, seeing Sarah Eby and Emma Jack, booking Switzerland round two, my December/January time off, and SEO School wins), and I shout out a few focus tools I love that make it all easier.
Topics I Talk About in This Episode
- Quick personal catch-up: wedding weekend outside Toronto/Niagara-on-the-Lake; dinner with Sarah Eby and Emma Jack; feeling lucky about smooth flights.
- Switzerland, round two: deciding to go back for volleyball, VRBO hunt, landing a great location but fewer bedrooms (hello, couch), planning to fly Shanté’s brother out again to watch Moose and Rupert.
- Travel season stacking up: another wedding soon, Thanksgiving, early-December trips.
- Calendar + capacity: roughing in my 2026 schedule, choosing time off (last two weeks of December + first week of January), why those three weeks let me rest and work on my own business.
- Business update: SEO School momentum... great questions in the community, hardcopy workbooks arriving (I’m obsessed), small future edits; needing to jump into Acuity to close remaining availability so my plate stays sane.
- Creativity needs boredom: the reminder that creative/planning work often requires white space first; forcing it rarely works (I even walked away and came back the next day to record).
- The actual tactic: Parkinson’s Law; work expands to fill the time you give it, so I use tight, specific blocks (e.g., 1:00–2:00 pm) instead of “Saturday afternoon.”
- Where I apply it: checklist-style tasks (email “power hour,” sales-page edits, batch replies), not always heavy creative.
- Guardrails that make it work: one task per block, no task-switching, decide to focus.
Tools I use:- Flow on my Mac to run 30–90 minute focus timers with short breaks.
- Focus Friend on my phone (the knitting-socks bean that buys cute room decor; adorable and motivating).
- Brick to physically lock down distracting apps when needed (I don't use this YET).
- Flexible sprinting: sometimes it’s 15-minute sprints with 5-minute breaks; experiment and learn how long your tasks actually take.
Perspective on “getting so much done”: capacity, supportive/independent partner, no kids, eight years of knowing my own limits, and a strong value for being done by 4:00 pm so I can have a life.
Links Mentioned
- Flow (Mac focus timer app).
- Focus Friend (phone focus app with the knitting-socks bean).
- Brick (app + physical “brick” to block phone apps).
Up In My Business' gracious sponsor:
- JaneApp! Use the code LEX1MO for a complimentary month of JaneApp
Work with me + learn more!
- Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
- Check out my website: Lex Lancaster Creative Co.
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