Up In My Business
Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.
Up In My Business
Episode 144: How I Block Time In My Schedule and Protect My Time
Episode Summary
I’m fiercely protective of my time, both work and personal, and in this episode I walk through the exact systems that let me run a solo business without burning out. I share how I use calendar blocks, structure with flexibility, call and deep-work days, and how I manage notifications so I can stay focused and responsive without being on all the time. You’ll hear how I prioritize current clients over new ones, why I batch similar tasks, and the simple tools I rely on to keep my week calm, predictable, and flexible.
Topics I Talk About in This Episode
- Why I’m intensely protective of my time as a solo operator
- My core schedule: 10–4, Monday through Thursday, with Fridays clear
- What “structure within flexibility” looks like in my day-to-day
- Time-blocking everything in Google Calendar (color-coded and planned months ahead)
- Task batching: Monday/Wednesday = backend work, Tuesday/Thursday = calls (plus “Do It In A Day” blocks)
- Separating new-client and current-client availability so my existing clients always have first pick
- Keeping tools simple: Google Drive, Docs, and Sheets instead of big project systems
- Managing notifications and focus modes on my phone to cut distractions
- Email boundaries: I’ll write messages on weekends but schedule them to send during business hours
- A clinic/PT example for how to batch energy-heavy tasks like evals and follow-ups
- The privilege and reality of being fully solo with a supportive partner and pets
- The reminder that if something matters, you have to block time for it
Links Mentioned
Up In My Business' gracious sponsor:
- JaneApp! Use the code LEX1MO for a complimentary month of JaneApp
Work with me + learn more!
- Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
- Check out my website: Lex Lancaster Creative Co.
- Connect with me on Instagram