Episode 145: What I Offer For My Payment Plans That Isn’t Traditional or “The Norm” Artwork

Up In My Business

Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.

All Episodes

Up In My Business

Episode 145: What I Offer For My Payment Plans That Isn’t Traditional or “The Norm”

November 03, 2025 • Lex Lancaster • Season 1 • Episode 145

Episode Summary

In this episode, I walk through exactly how I handle payment plans across my offers, why I do it this way, and how it has worked really well for both my clients and my business. I share where I don’t add fees, when I do, the risks I knowingly take on, and the values behind those choices. I also talk about how I structure discovery calls so you never feel pressured to make a big decision on the spot, and I give some quick guidance for in-person practices selling packages.

Topics I Talk About in This Episode

Why I offer up to four interest-free payments on my website builds and SEO services, and how that has played out in real life
Typical industry add-ons for payment plans (often 5–20 percent) vs what I do and why
When I do add a small fee: SEO School split payments (3 payments with ~5 percent total processing add-on through Kajabi)
How I think about risk, admin costs, and still choosing accessibility
Discovery call policy: no pressure to commit on Zoom, I send a proposal and encourage you to sit with it before deciding
“Skin in the game” without pushing people to overextend financially
Advice for clinics: for session packages, the practical “payment plan” is often pay-per-visit rather than financing packages
My pricing philosophy and why I keep certain services more accessible, even if the industry would price them higher
Gratitude for the mentorship that shaped my approach and a quick personal life update at the end

Up In My Business' gracious sponsor:

JaneApp! Use the code LEX1MO for a complimentary month of JaneApp

Work with me + learn more!

Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
Check out my website: Lex Lancaster Creative Co.
Connect with me on Instagram