Up In My Business
Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.
Up In My Business
Episode 154: Sustaining and Nourishing Over Growing & Expanding
Episode Summary
In this episode, I talk openly about choosing to sustain rather than constantly grow or expand my business. I share why not every business needs to scale bigger, hire a team, or chase expansion just because the messaging around us says we "should". For me, sustainability means knowing my “enough,” honoring my values, and protecting how I want my days, my work, and my life to feel. This is not a coaching episode. It is more of a permission slip for anyone who feels good where they are and wants reassurance that maintaining, coasting, and sustaining can be a powerful and intentional choice. I also often emphasize how much I commend those whose zone of genius is expansion, growth, and team management.
Topics I Talk About
- Why “sustaining” is not the same thing as stagnating
- The constant pressure to grow, expand, hire, or scale and how it shows up
- Having a waitlist and still choosing not to expand beyond yourself
- Knowing your enough and letting that guide business decisions
- Why raising prices or hiring just because you can does not always feel aligned
- The emotional side of capacity, guilt, and saying no even when demand exists
- My personal experience with clinic growth, rent decisions, and stress tradeoffs
- Understanding your risk tolerance and how much complexity you actually want
- Letting ease, predictability, and enjoyment be valid business goals
- Giving yourself permission to change your mind about growth at any point
- Operating from values and integrity rather than outside expectations
Up In My Business' gracious sponsor:
- JaneApp! Use the code LEX1MO for a complimentary month of JaneApp
Work with me + learn more!
- Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
- Check out my website: Lex Lancaster Creative Co.
- Connect with me on Instagram