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Up In My Business
Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.
Up In My Business
Episode 155: How I'm Using My Brick Device to Create More Mental Bandwidth
Episode Summary
In this episode, I talk about the very real tension between having strong work boundaries and still being a deeply human, helper-oriented business owner. I share why traditional phone focus modes were not enough for me, how notifications still drained my energy even when I was “off,” and why I decided to try a physical solution instead of forcing myself to be different. I walk through the mindset shift of caring for my humanity rather than fighting it, and I explain how buying a Brick helped me create a true off switch without needing two phones or compromising how available my clients can be on their own time.
Topics I Talk About
- Why owning a business does not mean working 24/7
- The difference between having boundaries and still feeling the pull of notifications
- Why focus modes were not enough for me
- Being a helper by nature and wanting clients to reach out on their own time
- How notifications drain mental energy even without alerts
- Honoring my humanity instead of trying to “fix” it
- Why I did not want two phones for work and personal life
- How social media blurs work and personal time
- Habitual phone checking and its hidden energy cost
- Trying a physical solution instead of another app
- How the Brick works and what I learned setting it up
- Using tools to protect energy, not enforce stricter boundaries
- Creating more space for reading, piano, and time with Moose
- Accepting that everyone has different capacities for notifications
- Choosing systems that support how I actually work, not how I think I should
Important Links:
Up In My Business' gracious sponsor:
- JaneApp! Use the code LEX1MO for a complimentary month of JaneApp
Work with me + learn more!
- Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
- Check out my website: Lex Lancaster Creative Co.
- Connect with me on Instagram