.jpg)
Up In My Business
Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.
Up In My Business
Episode 169: Why SEO School Doesn't Fit the Mini-Training Model
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
➡️ Enroll in SEO School (Enrollment closes 4/24/26)
Summary
In this episode, I break down why SEO School is intentionally not a mini training and why it never will be. I walk through the difference between one-off, quick-hit trainings and comprehensive education, and explain why SEO simply cannot be taught effectively in a 60 to 90 minute format. I share my experience attempting to condense SEO into a single webinar, why it failed, and how that reinforced my commitment to teaching SEO as a full system rather than isolated tactics. I also explain how I’ve thoughtfully pulled out smaller trainings where it makes sense, but why the full course is necessary to actually get results. Ultimately, this is a conversation about integrity in offers, not watering things down to fit trends, and making sure what I sell actually works.
What I Talked About
- Why SEO School is not a mini training
- The difference between mini trainings and full systems
- Why SEO cannot be effectively taught in a short format
- What I’ve pulled out into standalone trainings and why
- My failed attempt at an SEO foundations webinar
- The importance of teaching both strategy and implementation
- Why I prioritize integrity over trends in my offers
- How SEO School is structured to actually get results
Work with me + learn more!
- Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
- Check out my website: Lex Lancaster Creative Co.
- Connect with me on Instagram