Up In My Business
Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.
Up In My Business
Episode 170: Updates, Rambling, Thoughts on Solo Travel
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Summary
I kept this episode light and personal, sharing a life update after wrapping SEO School and heading into a busy season with client work, travel, and a new Google Ads offer. I talked through what this current season feels like for me, balancing work and hobbies, and how I’m approaching a more predictable stretch of the year. I also got into a strong opinion I have about solo travel and why it’s just not something I’m interested in, despite how often it’s encouraged. I wrapped by sharing what’s coming next in my content, specifically more education around how to evaluate and hire for websites, SEO, and ads.
What I Talked About
- Wrapping SEO School and moving into a full client and travel season
- Shifting from “slow” to “predictable” seasons in business
- A weekend recap: piano, volleyball, house reset, and daily life rhythms
- Upcoming travel: NYC work trip, Switzerland, and visiting family
- My current season of work vs hobbies and what “nourish” looks like this year
- Letting go of pressure to do everything all at once
- My thoughts on solo travel and why I don’t enjoy or prioritize it
- The idea that not everything that’s “recommended” is actually right for you
- Wanting shared experiences vs doing things alone
- Teasing a future episode that may involve interviewing my mom
- What’s coming next: educating on how to hire for SEO, websites, and ads
- The importance of knowing what to look for and what to question when outsourcing
Work with me + learn more!
- Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
- Check out my website: Lex Lancaster Creative Co.
- Connect with me on Instagram