Up In My Business
Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.
Up In My Business
Episode 175: Google's AI Search Bar & SEO Implications
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Summary
In this short episode, I break down Google's so-called "new" AI-powered search bar and what it actually means for SEO. The short version? Not much has changed. I explain why the panic is overblown, how the AI integration just lets people search with more specific questions, and why you still have to do real SEO work to show up. My biggest takeaway: create content for the human on the other side, not for Google.
What I Talked About
- My upcoming Google Ads course for health and wellness practitioners
- A personal health update on my POTS-like symptoms
- The "new" Google AI search bar and why the panic around it is overblown
- Why you still have to do SEO work to show up in AI Search
- Writing content for a human, not for Google
- The recent update rewards individuals and small businesses over big sites
Work with me + learn more!
- Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
- Check out my website: Lex Lancaster Creative Co.
- Connect with me on Instagram